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Staying safe online - e-safety

What is on line safety?

e-safety is a term which means not only the internet but other ways in which young people communicate using electronic media, e.g. mobile phones.  It means ensuring that children and young people are protected from harm and supported to achieve the maximum benefit from new and developing technologies without risk to themselves or others.

The aim of promoting e-safety is to protect young people from the adverse consequences of access or use of electronic media, including from bullying, inappropriate sexualised behaviour or exploitation

Appropriate use of electronic media by service provider staff and professionals is covered by other protocols and procedures with individual services and organisations.  Most agencies will already have an ‘appropriate use’ policy in place, and all are encouraged to develop one.

The strategy covers the following aspects of e-safety:

  • Cyber-bullying, including sexual bullying.
  • Safe use of social networking, Facebook, X-Box Live, messaging – SnapChat, Instagram, WhatsApp etc.
  • Pornography and violent images – accessibility and inappropriate use by young people.
  • Grooming by strangers and known contacts, including trusted adults.
  • Real time communications including texts, e.g. ‘sexting’, chat rooms, email, instant messaging, video chat etc.
  • Support for parents and carers and their role and responsibilities.
  • Support for young people, particularly the more vulnerable; and, ensuring that young people are aware of the risks and do not endanger their ‘online reputation’ by their activity.
  • Training for professionals and practitioners.
  • Communications infrastructure – working to developing managed online environments for young people rather than blanket blocking policies.

The MSCB on line strategy

The MSCB has published a refreshed e-safety strategy for Safer Internet Day 11 February 2014

To download the strategy click here: Merton e-safety strategy

Advice on line safety

The MSCB supports Zip It, Block It, Flag It – the Click Clever, Click Safe Code for children and young people


ZIP IT means keeping their personal stuff private and thinking about what they say or do online.

BLOCK IT reminds them to block people who send them nasty messages and not to open any links and attachments they receive by email or through social networks if they’re not 100 per cent sure they’re safe.

FLAG IT is the final piece of advice. It stands for flagging up to a parent, guardian, teacher or someone in authority anything that upsets them while they are online or if someone asks them to meet up in the real world.

There is a huge range of e-safety advice available on the internet - a few useful links are below:

What do do if you are worried about a child



Children, Schools and Families Department

12th Floor, Merton Civic Centre

London Road



Telephone: 020 8545 4226 or 020 8545 4227

(Out of hours: 020 8770 5000)

Fax: 020 8545 4204

You may also contact us by email:

You do not have to give your name and your conversation will be treated confidentially.

Or in an emergency contact the police by telephone on


For more information see

Protecting children: what should I do if I am worried about a child?

This page was last updated on Thursday 26 January 2017

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